Beyoncé is ready to take center stage for her highly anticipated NFL halftime performance on Christmas, and she’s doing it with a wink and a nod to Netflix’s livestreaming mishaps.
In a clever teaser posted Tuesday, the superstar brings a mix of humor and Texas flair. The clip opens with a runaway football rolling to a stop beneath Beyoncé’s stiletto pump. The camera pans up to reveal Queen Bey casually strumming a banjo to the tune of her hit country crossover single, “Texas Hold ‘Em.” Just as the audience roars, the screen suddenly buffers — a cheeky callback to Netflix’s past livestreaming glitches. When the stream resumes, Beyoncé delivers a devilish wink before the teaser cuts to black.
Netflix Responds with Humor
Netflix leaned into the playful jab, replying to the post with a cheeky “now hold on…” and updating its bio to “roasted by Beyoncé 12.24.24.” The exchange has fans buzzing, setting the tone for what promises to be a memorable performance.
A Houston Homecoming
The halftime show will take place during the Baltimore Ravens-Houston Texans game, streaming live on Netflix. The performance is a homecoming for Beyoncé, who hails from Houston, the home turf of the Texans. The game kicks off at 4:30 p.m. ET/1:30 p.m. PT, with Beyoncé’s show expected to air midgame.
This marks the first NFL halftime show streamed on Netflix, part of a new deal with the league. Fans should note, however, that the streams for the two Christmas games (the second being the Kansas City Chiefs vs. Pittsburgh Steelers at 1 p.m. PT/10 a.m. PT) will only be available for three hours after the livestream ends.
Anticipation for Cowboy Carter
Beyoncé’s performance has added excitement as it may mark the live debut of tracks from her latest album, Cowboy Carter. Released in March, the album is her first full dive into country music and has already earned her 11 Grammy nominations, including for Record, Song, and Album of the Year. This makes Beyoncé not only the most-awarded but also the most-nominated artist in Grammy history.
Though Cowboy Carter was snubbed at the Country Music Association Awards, the album’s commercial and critical success speaks for itself. Fans and critics alike are eager to see how the Queen translates the album’s country vibe into her legendary stage presence.
Netflix’s Livestream Stakes
Netflix has had a rocky history with live events. Technical issues plagued the Love Is Blind season 4 reunion in 2023, delaying the stream by 45 minutes, and a livestreamed boxing match featuring Mike Tyson and Jake Paul faced glitches just last month. With Beyoncé at the helm, the pressure is on for Netflix to deliver a flawless experience for millions of fans tuning in.
What’s Next?
As fans await Beyoncé’s Christmas spectacle, the playful teaser has only added to the anticipation. The stakes are high for both Netflix and Queen Bey, but if the teaser is any indication, audiences are in for an unforgettable holiday performance.
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